A family idea, rooted in Rovinj

Nowarent began in early 2020 when Pol and Marlen Popović set out to build the kind of agency they would want to work with themselves: approachable, organised and close to the homes it represents. From an initial 15 properties, the business has grown to more than 120 holiday rentals. Our home is Rovinj, and Istria is the place we help guests discover.

For guests, a holiday with someone to turn to

A good stay starts before you arrive. We help you choose a home, understand what to expect and find the information you need along the way. Our experience in tourism—and our own love of travelling—shapes the details we care about: clear communication, well-presented homes and a local team you can reach.

For owners, care that goes beyond a booking

Renting a property is a business built on many small decisions. We bring together reservations, guest communication, administration and property-management support, with services matched to the home and the owner’s needs. The aim is straightforward: less day-to-day pressure for you and a more considered experience for your guests.

Modern tools. Real people.

We use technology to make the practical work smoother, while keeping personal service at the centre. Transparency, trust, commitment and professionalism guide how we work. There is a team behind the messages, a local understanding behind the advice and a person ready to help when a question needs more than an automatic reply.

Let’s talk about your next stay—or your property

Planning a holiday in Istria? Tell us what matters to you and we will help you find a place that fits. Thinking of renting your own home? Get in touch and we can explore the right level of support together.